Downwright
Content that Connects
We’re all made of stories.
The best part of your brand is you. You’re your own superpower. Connect with your audience, and they’ll stick around for a lifetime.
Want content that your audience cares about, without the stress?
Make your customers sit up and take notice.
Connecting with the people you’re selling to is vital to your brand’s long-term success, your short-term sales, and mostly your sanity.
I’ll let a super savvy business guy (a.k.a. Forbes) tell you why:
Much like an individual, a brand that carries itself confidently, that’s assured in who they are and carries a cohesive message across every interaction, will find greater success in building trust and making connections with those around them.
Super Smart Forbes Guy
Translation?
When customers give a **** about your copy, they’re more likely to remember your brand and stick around.
But figuring out how to connect with people you don’t even know and doing it while still sounding like you know what the hell you’re doing? That feels riskier than walking on a tightrope, a hundred feet up, blindfolded, with Arnold Schwarzenegger screaming at you to “get to ze chopper!”.
It’s tough, is what I’m saying. But connection is where the magic happens.
Connection works, especially for businesses like you.
I’m betting you have a heck of a lot of two things:
- Knowledge
- Shit to do
That’s why I work with amazing course creators, entrepreneurs, and business owners to focus on creating the content they don’t have time for. Because they’re too busy creating other awesome stuff — and they want more of the right customers to choose them over their competitors.
Imagine you’re walking down the street.
You’re having a stroll, it’s a beautiful day, all is right with the world.
Then, someone leaps in front of you and starts trying to sell you a product, but you have no idea what it is, why you need it, or who the hell this guy even is.
That guy? That’s most businesses today.
Sale-sy, stagnant, and soulless. That guy sends people running in the opposite direction. You don’t want to be that guy.
That’s where I come in.
I’m the coffee-drinking, game-designing, course-creating, seven year copy-writing veteran son of a gun you need in your corner. I’ve done the hard yards down in the grammar trenches so you don’t have to.
Now, it’s time to set me loose on your copy. Witty, sharp, and packed full of the good **** that makes you you, we’re going to show your customers why you’re the best thing since the Oxford freakin’ comma.
The stuff I read when I feel like crap.
J. Ryan
Reachable
It’s one thing to have a vendor who can help get shit done. But it’s another thing to have a partner who wants to dig in and truly understand your POV, brand voice, thesis AND wants to support your strategy. That’s what we get working with Downwright.
clinton andersEn
weddings with clinton
Uh-maze-ing. Yes. Not proper English. Don’t care. Why? Because that’s the only way I can describe Dale. They were such a charm to work with. Always so friendly and uplifting, they were exactly what I needed at a fair price. I’m SO glad I took the chance… now you should, too!
Liz Barry
liz barry life & career coach
I was struggling to write the content for my course, spinning my wheels and feeling overwhelmed. Needed someone to help me write it and pull out of me my vision. Dale ‘got’ me and my vision straight away and was just as excited as I was about bringing it to life! A fabulous experience.
Let me make your words work harder for you.
1: The Soundboard
An expert brainstorm session
You need an expert on your side when the brainstorm hits. You’ve got a big idea brewing, or you’re feeling dazed and confused when it comes to your brand’s content.
You need someone to be honest with you about your ideas, give you next steps, tell you where the bleeding holes in your content are, and recommend ways you can keep your content creation in tip-top shape.
If you want clarity on where to go next with your course, content strategy, lead magnet, or website copy, this is the service to start with.
Deliverables:
- 90 minute Zoom session.
- An email featuring bullet-point recommendations and a summary of our brainstorm or a walk-through video.
2: A Shot of the Good Stuff
A single piece of ready-to-release content
You know that one thing that’s been bothering you? That one aspect of your content you’ve been banging your head against, but you’re this close to ripping your hair out over it? Chill, I’ll take care of that for you.
This is a one-off piece that you need, and together, we’re going to kick its butt.
A one-off job like this can include a brand spankin’ new Home page, a 3-page lead magnet, a long-form blog post, or a whitepaper to blast on your socials. You need a single, stunning piece of content?
I’ve got your back.
Deliverables:
- You tell me! A single job, done and dusted, expertly refined to connect to your audience.
3: Buy My Day
a lot can happen in eight hours
Open up a can of whoop-ass on your content. For a full 8-hour day, you can weaponize my content creation experience in any aspect of your brand that you need it. Landing page copy, email flows, taglines, learning design and course creation, (hell, write the perfect birthday card).
For a single day, I will go heads-down on your content and revolutionize the way you connect with your customers. Lemme at it!
Deliverables:
- A 60-minute session in the war room to get the lay of the land (I could say consultation but that’s boring).
- 8 hours of whatever the hell you need, packaged in a Google Drive link for your convenience by end of day.
- A walk-through video where I take you through everything I got done.
DON’T SEE WHAT YOU’RE AFTER?
Now that sounds interesting…
Step One? We talk about it.
Let me know which service you’re after (or if you’d like something custom) and I’ll get back to you as soon as I possibly can.
You're on your way!
Downwright 